Looking
to shift public opinion or shore up your institutional reputation?
>>
Looking
to reconnect an existing product or service with a changing marketplace?
>>
Are
you an agency or creative service looking for a little extra firepower?
>>
With
a little ingenuity and effort, many mature products
can find a extra life when rebranded to meet the wants
and needs of new consumers.
•
Directing
patients away from doc-in-the-box centers to Munroe
Regional Medical Center for outpatient services that
account for 80% of all medical procedures.
•
Repositioning
Evan Williams Bourbon for Heaven Hill Distilleries to
become the number three brand in the category based
on its seven year barrel aging.
•
Targeting
high-end Volvo-Penta marine engines in a value-conscious
marketplace dominated by inferior Mercuiser engines
to boaters with extreme salt water and other harsh climate
demands.
•
Building
on the rodeo cowboy and working class legacy to reposition
Wrangler as “Real, comfortable” jeans for
real men in a fashion-oriented marketplace.
•
Creating
a master brand for a 100-apartment Real Estate Investment
Trust (REIT) based on the extended stay hotel model.
+
Robinson Better Business Ideas
P.O. Box 3226 · St. Augustine, FL 32085-3226
904.829.0652 · 904.829.8676 fax info@androbinson.com
