| 
Public
relations has always been able to “engineer
consent” from friends and enemies or see that
“good performance is publicly appreciated”
by people who matter. Public relations may be the
best weapon in a marketplace filled with cynics and
skeptics.
|
| • |
Introduced
the first Ronald McDonald House in Philadelphia. |
| • |
Developed
message strategy based on commercial free speech for
Philip Morris when president Clinton attempted to regulate
tobacco under the Food & Drug Administration. |
| • |
Managed
a crisis for a major concrete company when inferior
grade rock caused unpredictable cracking in municipal
parking garages, churches, schools and homes in the
Midwest. |
| • |
Averted
a customer backlash and panic for a chain of tanning
salons when a peeping Tom incident made its way to the
sensational Maury Povich Show. |
| • |
Introduced
the concept of environmentally friendly C-Free (no chlorine
used in the manufacturing process) papers for Union
Camp. |
| • |
Facilitated
land use permitting for a huge multi-use PUD development
the size of a small city. |
| |
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